Do you prefer visiting a famous place or discovering hidden gems? This is a question many of us have been asking lately. If you are part of Generation Z or the Millennials, there is a good chance you already have your answer: less touristy and more authentic places are the favourites.
According to research by VisualGPS from Getty Images, 65% of young adults prefer exploring destinations frequented by locals rather than crowded tourist spots.
Social media has played an important role in this shift. Terms like “touristification” and “gentrification” have become common, highlighting the disadvantages of exploring popular destinations: overcrowding, endless queues, and inauthentic experiences.
As the CEO of a concierge company, I understand this new way of thinking and travelling. That’s why our concierge service is designed to offer personalised experiences that go beyond the ordinary.
Whether it is a peaceful retreat in an Italian village or a cultural adventure in local markets in Southeast Asia, we create itineraries that reflect your interests and desires. Our curation is not just about destinations but about providing moments that truly matter to you.
I have observed that different generations prioritise and value experiences differently. Younger generations, particularly Millennials and Gen Z, place immense value on authenticity and uniqueness. They seek experiences that allow them to connect deeply with the culture and essence of a place, rather than just ticking off popular tourist attractions.
Value is perceived in the richness of the experience rather than the cost. A hidden gem that offers a unique and personal story often holds more value than a famous landmark swarming with tourists. For these travellers, the worth of a journey is measured in unforgettable moments and genuine connections, not in the price tag.
Do you fit this profile of a traveller seeking authenticity and exclusivity?
Which offbeat destination would you like to explore?
